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2006 - Mindshare LA occurs every month when 400 Angelenos gather for a night of inspiration and interaction. The cornerstone of the evening is a curated program of short, eclectic presentations.
Over the years Mindshare has become a mecca for intellectuals, artists, scientists and other progressive characters to meet , broaden their prospective and expand their networks.
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2007 - The Tuxedo Travels was one of the earliest projects to combine social media with global adventure as a means to raise money for charitable causes.
The path followed a 6000mi route from Hong Kong to London and the two delegates, one from the US and one from the UK, wore nothing but tuxedos for almost six months!
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2009 - Syyn Labs was formed from within the Mindshare LA community to bring together art and design with science and technology.
We're a creative angency that takes on unique challenges - such as building the RGM music video for OK Go - which has been viewed over 25m online views.
Syyn Labs also has an artistic branch which creates interactive experiences which encourage people to consider their relationship with themselves, each other and the world around them.
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2009 - Cause Its My Birthday took the lessons of The Tuxedo Travels to another level: 7 days, 7 cities, 7 parties.
By leveraging social media and crowd sourced events in seven cities (New York, Miami, New Orleans, Chicago, Seattle, San Francisco and Los Angeles) the duo raised $20k for malaria prevention.
At its core, the project highlighted birthdays as a time to think not about what we want, but more about what we have to give.
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2010 - ProjectFresh Presents was launched as a complimentary monthly event series to the already much acclaimed Mindshare LA.
Each month, we offer a forum for topical, focused discussion and an opportunity to explore how we can turn inspiration into action within our community.
Soon after a succesful launch, ProjectfFresh Presents was followed by other nights of cause-based and independent movie screenings which follow with Q&As.
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2011 - In fact since 2008, The Tuxedo Tyrants have dressed up in their fanciest garb and terrorized numerous neighborhoods of LA, with decadent behavior and tall tales of their exploits.
But now, with the announcement their first 2011 event, they usher in a new era. In an effort to win back some community kharma - while still infusing their legendary brand of fancy hedonism, the Tyrants are nor teaming up with local organizations to benefit the community. OK, perhaps over a glass of champagne or three.
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