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Doug is a community constructor, experience engineer and tuxedo traveler. He co-founded Mindshare LA in 2006 as a monthly event series in downtown Los Angeles and established a large local following, celebrating it's 50th consecutive salon in May 2012 with a full weekend celebration that included 20 artists, 15 presenters, 10 workshops and a variety of colorful performers.

From the event's early days he saw the power of technology to augment social interaction and began forming an interactive collective called Mindshare Labs which was eventually spun off and incorporated as Syyn Labs in 2009. Syyn gained quick notoriety for its RGM music video collaboration with OK Go. The creative collective has been featured in Fast Company, on CNN and on multiple TV shows.

In late 2012 Doug left Syyn to refocus his energy into Mindshare, continuing to host events while growing the organization into a full blown experience design consultancy. He also co-founded The Tuxedo Tyrants which mixes charity with public improv and the SMART series which organizes workshops and events that fall at the intersection where Science Meets ART. 




  • Since 2009: Strategic Advisor, Lucid NYC
  • Since 2010: Board Member, GGI
  • Since 2011: Strategic Advisor, Thirst DC

At the age of seven, ProjectFresh founder Douglas Campbell was uprooted from his young life in Washington DC by his eccentric Italian mother sent to study in the UK. He spent the next decade incarcerated within the stone walls of the strict English boarding school system, punctuated with exeats ranging from the bucolic solitude of the English countryside to the bustling center of historic Rome. His teenage experience at Harrow School, whose alumni include Churchill and Nehru and where caning had only recently been deemed inhumane, was extreme but would have a profound impact on his future.

After being released from the system in 1998, Campbell returned to the United States to attend the reknowned - and refreshingly liberal - Rhode Island School of Design. Building on his childhood experience, the severity of this juxtaposition cemented a unique dynamism that he would bring into all of his future projects.

After graduating from RISD in 2002, with a BFA in Product Design combined with an unofficial minor in web design, Campbell continued to live in Providence, creating a start up web and branding company with some friends. After a couple of years, sparked by a deeply imprinted need to travel, he left Providence and began a series of journeys throughout the US, Mexico and Asia, paid for by remotely executed web work. It was on these travels that he discovered his joy of writing about the odd characters and scenarios he continually found himself surrounded by.


in late 2005 he settled in Los Angeles, a city he'd come to love for its acceptance of bizarre, hard-to-define characters; a place of endless recreation; a place to call home.

Over the course of the next few years Campbell has undertaken a series of acclaimed projects, centered around constucting community, sharing ideas, promoting fascinating characters, raising personal and social awareness and celebrating what it means to be alive.

Read more about his mission and projects here...



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